In at number 1, Gucci is a brand that has traditionally dominated the top ten, and in 2018, it’s clear that it’s not going anywhere any time soon. Currently the most searched for fashion brand in the entire world, the Italian powerhouse is world-renowned for its quality fashion designs and leather goods, and continues to be an influential brand that focuses on issues such as diversity and banning fur.
Founded in Florence back in 1921, the brand is now led by creative director Alessandro Michele, who was credited with a 47% increase in sales in 2017 – and in 2018, we can expect to see this continue to soar. Finishing #36 on Forbes’ list of most valuable brands in the world as of 2018, Gucci continues to go from strength to strength – and a quick look at the brand’s marketing tactics reveal just why.
Gucci knows exactly how to engage with the younger demographic, targeting them through social channels such as Instagram and Youtube, and with its socially conscious approach to marketing, it’s little wonder that it continues to perform on Google.
2. Louis Vuitton
Luxury goods company, Louis Vuitton is another brand that commonly appears in the top 10, specialising in high-end goods that include luggage, shoes, sunglasses and watches. As well as selling in high-end department stores, the brand does a roaring trade through its eCommerce website, as well as through smaller boutiques in fashion capitals such as Paris, Milan and London – with stores spanning a whopping 50 countries.
Dubbed the 15th most valuable brand in the world according to Forbes, Louis Vuitton boasts an estimated value of $33.6 billion as of 2018, with recent sales figures surpassing $12.9 billion. This is a brand that sells itself through the provision of high-quality products that last the distance, and as such, is deserving of its place at number two in the top ten most searched for fashion brands on Google.
Perhaps a more surprising inclusion is break-through American clothing brand, Supreme. Established in New York City in 1994, this up-and-coming streetwear brand boasts a loyal legion of fans, with customers spanning the skateboarding, hip-hop and rock cultures. Reportedly now worth an eye-watering US $460 million, this is a fast-growing brand that will continue to make waves over the coming years, offering a range of coveted limited edition pieces that have fans clamouring to get hold of them before they sell out. This approach sees huge volumes of customers flocking to the Supreme website on a regular basis, keeping them constantly engaged online to ensure that they don’t miss out.
One of the biggest fashion brands in the world, French-held Chanel specialises in haute culture and ready-to-wear fashion attire, and currently ranks 87th on Forbes’ most valued brands list. Now worth over an enormous US$8 billion, its popularity shows no signs of dwindling any time soon, and genius marketing campaigns with celebrities such as Pharrell ensure that it engages successfully with the younger, millennial audience.
With its shoes and handbags continuing to sell out everywhere in record time, its stores are regularly queued around the block with those hoping to get their hands on a truly iconic piece – and online is no different. A viral brand at its best, it’s fitting that Chanel remains one of the most searched for fashion brands in the world.
5. Christian Dior
A luxury goods company that enjoys world-wide popularity, Christian Dior is based in Europe, but boasts a number of online and retail stores that enjoy growing revenue and profits. Controlled and chaired by French businessman Bernard Arnault, who also heads LVMH – the world’s largest luxury group, the brand was founded back in 1948 by the eponymous designer, Christian Dior, Today the company – renowned as a creator of recognised haute-couture – designs and retails ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance and makeup.